Small business owners find this blog to be a great resource for sales and marketing strategies.

Google to use "Mobile Friendliness" as a Ranking Signal

Published by Charles Brodeur

The recent announcement from Google noted that Google will be expanding the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in your search results.  Read More

B2B Mobile Commerce Trends 2015

Published by Charles Brodeur

There is breaking news for B2B organizations that have not yet fully adopted mobile and online commerce. Companies that fail to respond to this change may experience a decline in revenues, market share, and profitability. Business and industrial customers are turning to mobile as a platform to conduct research, plan procurement strategies, and conduct business. They are quickly following the trend established in the consumer (B2C) world, in which mobile devices play a central role in connecting buyers with sellers. 




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Responsive Web Design Best Practices

Published by Charles Brodeur

An article by Adobe on responsive web design. 
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Nine Common Mistakes Retail Stores Make Online

Published by Charles Brodeur

Sure, your web store looks just great and you have a right to be proud of it. But did you ever sit with a focus group to see what problems they had with it? Did you ever have top web site designers analyze it to find its hidden flaws? Have you listened to dozens of eTailers describe in detail how they vastly improved their online sales and conversion rates just by making basic design changes that eliminated the most common web site design faux pas?

Online retailing is expected to return to double-digit growth this year, and the web merchants that enhance their web site design and usability early in the year will lead the way. The growth will be achieved by avoiding the most common web site design and usability mistakes that cause shoppers to abandon the retail sites and result in an average conversion rate of just 3%.

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Google's Email for Business

Published by Charles Brodeur

One of the most important things to keep a grip on when you run a business is the overheads.  It’s so easy to let the cost of the “basics” mount up and start effecting your bottom line. We are going to outline how I first launched my office on a total shoestring but through being a bit savvy made sure that I didn’t compromise on any of the basics.

So in truth this post is half about me being a bit savvy and the half about me having made mistakes that hopefully I can now stop you making.



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About Sales and Marketing Automation

Published by Charles Brodeur

This is the first Post for The eCommerce Blog from Sales and Marketing Automation. 

Our mission with this blog is to promote eCommerce Best Practices to Small business owners. We will be including topics that relate to building eCommerce Sites, marketing eCommerce Sites and managing eCommerce Sites.

We are not sure where this journey will take us but the general direction we are going to set out on is to expose the tricks that make successful sites sell.

We will discuss topics like eCommerce Technology, SAAS, Email Marketing, Internet Marketing, Blogging, Content, Conversion, Customer Automation, and more.

I will be the main contributor to the blog postings, and all of our contributors will some how be related to BigTurns Business Systems, an eCommerce Consulting Company with an eCommerce Platform for sale and a team of eCommerce Consultants.

I Hope you like it.  Read More

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