Small business owners find this blog to be a great resource for sales and marketing strategies.

Ecommerce Product Ratings & Reviews.

Published by Charles Brodeur

Product recommendations, ratings and reviews are important parts of the personalized customer experience. Using the two marketing tactics allows your customers to make informed purchase decisions and keeps them loyal to your business. Using ratings and reviews is a strategy that helps leverage product recommendations to show high-rated products more often. You can use ratings to drive product sales when you display ratings as an attribute.
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Who's Going To Write The Content for our Ecommerce Website?

Published by Charles Brodeur

Most ecommerce business owners today understand, content is critical for a solid marketing strategy. The importance of content in today’s marketing landscape is a big part of the reason that 90% of organizations employ content marketing. Unfortunately, the rush to adopt content marketing also means that many marketers are having trouble finding the time to create their own content. Even a basic set of product descriptions can take hours of time to plan, edit, revise, and distribute effectively; that’s without considering more sophisticated forms of content such as videos or technical details. To combat the challenge that adopting a content marketing strategy can present, inventive marketers have come up with ways to help them do more with less time. When it comes to effective content curation and creation today, there are four commonly-accepted strategies that most companies engage in: 1. hiring a marketing agency 2. using self-serve content platforms 3. working with a freelancer 4. bringing staff on board to deal with the challenge of content creation. Each approach has its own pros and cons; what works for one marketer may not be suitable for the next one. The key to succeeding with your content curation and creation strategy is to learn about the benefits and drawbacks of each different type and then make a decision about which one is best for your needs.  Read More

B2B Mobile Commerce Trends 2015

Published by Charles Brodeur

There is breaking news for B2B organizations that have not yet fully adopted mobile and online commerce. Companies that fail to respond to this change may experience a decline in revenues, market share, and profitability. Business and industrial customers are turning to mobile as a platform to conduct research, plan procurement strategies, and conduct business. They are quickly following the trend established in the consumer (B2C) world, in which mobile devices play a central role in connecting buyers with sellers. 




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Holiday Shopping Benchmark Report - Q4 2014

Published by Charles Brodeur

Mobile mattered more than ever this past holiday season. 

Mobile commerce went from being a necessary evil to an overnight game-changer. The merchants that got on board with mobile commerce reaped the benefits of the iOS and Android-armed shoppers. In addition to mobile sales and traffic figures, this report details holiday ecommerce benchmark survey results:   Read More

Ecommerce Strategies for Free Shipping

Published by Charles Brodeur

Where “free shipping” resides on a P&L can significantly impact how frequently retailers offer it. While the majority of retailers identify any shipping-related costs or expenses within their transportation line items, some retailers allocate them under marketing expenses because free shipping is such an effective driver of incremental sales. Those retailers that consider free shipping a marketing expense also tend to offer free shipping more frequently and generally did not “rate shop” (i.e., downgrade shipping service levels to save money).
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The Rise of Ecommerce Sales in Canada

Published by Charles Brodeur

Canada Post and Multi Channel Merchant teamed up to present to us the explosive growth of ecommerce sales in Canada and how the industry leaders are taking advantage of the market opportunities.
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Shipping Policies and Shopping Cart Abandonment

Published by Charles Brodeur

To provide perspective for retailers on consumer behavior in today’s fluid shopping culture, UPS commissioned this research with comScore for the third consecutive year. The opportunity and the challenges are here in equal measure for today’s retailer. Consumers continue to gravitate to Internet channels as desktop retail e-commerce reached $211 billion in 2013, up +13% year/year. Mobile or m-commerce is growing and now accounts for 11% of retail e-commerce as of 1Q14. Read More

2014 Revenue Conversion Report for Ecommerce

Published by Charles Brodeur

Compare your site against a group of sites in the Market Live report.  Read More

The Six Page Views of The Shopping Cart

Published by Charles Brodeur

When you are building an eCommerce site there are so many things to think about.  You need a website, a customer database, credit card processing, marketing, Inventory management, reporting, and the list goes on. Sometimes there are just too many things to think about. That's why it's good to have a list.  Building a "to do" list and checking it off is the best way I know how to get through the multitude of tasks when starting a new venture like an ecommerce site.

For the purpose of this article we are going to focus on the Six Page Views of a typical ecommerce shopping cart. This list is a great check list for designers and integrators looking to set up an ecommerce site.  Each one of the six views is equally important in that each page view is one stage in the conversion path or sales funnel.  If any one of the six page views is broken then you have a problem and the orders will slow or worse stop.

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Twelve Tips for the Checkout Design

Published by Charles Brodeur

Shopping online can be a great experience. You don’t have to leave the comfort of your home and you can quickly compare and read about all the competing products in order to pick the best one for you. But it can also be a little frustrating if the process isn’t designed correctly.

Looking around for that checkout link, having to fill out registration forms and then being told the product is out of stock isn’t going to make your day. Spend a little bit of time fine tuning your checkout process and polishing off the user experience and you’ll be rewarded with happier customers and more sales. Here are 12 useful tips to help you do just that.

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