Small business owners find this blog to be a great resource for sales and marketing strategies.

The 4Cs Strategy to Marketing Online

Published by Charles Brodeur

Content is the basis for all marketing online. Content creates credibility.  Credibility leads to conversion. And conversion leads to new customers. Read the 4Cs formula  Read More

A Solid eCommerce Strategy is the Key to Success

Published by Charles Brodeur

Attention Deficit Disorder (ADD) is a constant battle online. I call it "Shiny Object Syndrome". It is so easy to lose focus these days and bounce from one great idea to the next before we have fully executed on the first great idea.

That's why we need a plan that follows a the path to success. 

Decades ago, business owners had it easy - they weren't dealing with the rapid and volatile change we deal with today.There was a strategic, focused way of managing a businesses that you may remember - the 4 P's.

The 4 P's, aka the "Marketing Mix", is a combination of four marketing ingredients that you must constantly balance and control when running your business.

The 4 P's are still relevant today, and we have a bit of an update to applying them to the eCommerce Business:

 Read More

Automate Your Accounts Receivable

Published by Charles Brodeur

Do your customers pay on time?  Do you spend more than 1/2 a day a week collecting payments from delinquent accounts?  When you call for payment do your customers pay by Credit Card?  Would you like to automate your accounts receivables?

The Process to Automating Your AR Collections

First, you want to take a look at your Aged Receivables.  Do you have many customers past due over 30 days?  Over 60 days?  Over 90 days?  Do you have a system or process to collect the funds?

Point is, most small businesses don't have the time to effectively manage their Aged Receivables.  A lot of the time, small business owners don't focus on collecting payments until a cash crunch hits - like pay roll.

So, we need to build a system to communicate to your customers in a organized and systematic way to show that you are: 1. on the ball and 2. coming for your money.  How do we do this, you ask?  Easy.

Automated Multi-Step Email Collection Campaign

Step 1:

We create a 5 part email campaign to send to your Delinquent Accounts.
  • Email 1, is polite reminding them to pay their bill
  • Email 2, questions their delay in payment
  • Email 3, The language is "Concerned" and requests payment again
  • Email 4, The language is stern and demands payment now
  • Email 5, Notifies the customer hat their account has gone to collections.
  • After the last email is sent we set up a "WorkFlow notification to automatically email the AR manager and the collections department about the Delinquent account.
The wording is customizable in the template.  In that, you can say what you want, but you will need to say the same message to every customer in the same time frame.

 Read More

Marketing 101 For Your New Online Store

Published by Charles Brodeur

Have you noticed that it's deeply ingrained in North American society to define ourselves and others by what we do and who we work for?

 Conversations with strangers are sure to almost always follow these 3 steps:

1. "Hi, I'm Charles. What's your name?"

2. "John.  Nice to meet you.  How do you know the host?"

... Uncomfortable Pause ...

3. "So, what do you do for a living?"

and that's the Bus-stop / 1st-date / Distant-relative / Networking variety of conversation. Mind you, when you go to 'networking' events you can often dispense with step 2 altogether!

True Story..
The other night I'm talking to an older gentleman, a distant relative, at a family gathering and the inevitable question popped up.  What are you doing now, Charles?

"I'm the Director of Online Marketing at Keel & Rudder, an online sailing store" I unashamedly respond but at the same time secretly wishing I was a respectable banker with Goldman Saks. (not)

"Keel and What?!?! And what exactly does a 'Director of Online Marketing' do??" the old Uncle interrogates me suspiciously like Colonel Klink would...

Here's the answer in blog post format for easier digestion:

Basic Marketing For Your Online Store

The first image that comes to peoples minds when they hear the word 'Marketing' is flashy prime-time TV ads for some large Corp made by people who take extra long lunches with international ad agencies and never seem to do much that's actually useful.

 Read More

Single vs. multi-currency Online Stores

Published by Paul Pyrlik

When you are setting up an online store you should consider in which currency you charge your customers. Either you accept only one currency or you offer your customers the opportunity to choose from different currencies. In this article some of the of the Pros and Cons of single and multi-currency stores are discussed.

Single-currency Store

  • Allow anyone around the world to purchase - but in your currency.
  • The customer's bank takes care of the currency conversion.
  • Are easy to set up - one payment gateway, one set of prices, one set of shipping options.
Here's an example: You set up your store on a xyz.com site. Every visitor on that URL will be shown US product prices, US shipping options, US tax codes an so on. The visitors will be charged in US dollars via the payment gateway that is assigned to the USA.

 Read More

Selling Tips for Online Business

Published by Charles Brodeur

Once you have your website up and people have started visiting it, your battle has only just begun. Everything is for sale in the Internet from snake oil to – maybe – atomic power barbecues. Why should people buy from you and how can you be sure you are making money on the sales? Making money on sales seems easy – if you buy for $8 and sell for $10, you have made a $2 profit. Right! Wrong.

It may have cost you $3 to sell the product and you won’t know it till you have lost a lot of money. So here are some things to keep in mind.

Know why people should buy from you. If you don’t, how will they? You need to know your product or service inside out. Nothing is ever perfect. Your product will have its weaknesses. Recognize them, try to minimize them and work with what you have.

Believe in your product. It’s not enough knowing it’s good. You have to believe it. This belief will come out in your approach to sales and add value to the sales pitch. Would you buy a Rolls Royce from a salesman who could recite why it is the best car in the world if you felt he did not really believe what he was saying?

What is different about your product? What benefits does buying from you provide to the customer as compared to other similar items or suppliers? These are called USPs or Unique Selling Points and make your product stand out in a crowd. Know these strength and capitalize on them when selling.

 Read More

About Sales and Marketing Automation

Published by Charles Brodeur

This is the first Post for The eCommerce Blog from Sales and Marketing Automation. 

Our mission with this blog is to promote eCommerce Best Practices to Small business owners. We will be including topics that relate to building eCommerce Sites, marketing eCommerce Sites and managing eCommerce Sites.

We are not sure where this journey will take us but the general direction we are going to set out on is to expose the tricks that make successful sites sell.

We will discuss topics like eCommerce Technology, SAAS, Email Marketing, Internet Marketing, Blogging, Content, Conversion, Customer Automation, and more.

I will be the main contributor to the blog postings, and all of our contributors will some how be related to BigTurns Business Systems, an eCommerce Consulting Company with an eCommerce Platform for sale and a team of eCommerce Consultants.

I Hope you like it.  Read More

About the Author

Search the Blog

Subscribe

Share



Recent Posts


Categories


Tags


Linked IN Associations








Tag List