Small business owners find this blog to be a great resource for sales and marketing strategies.

Responsive Web Design Best Practices

Published by Charles Brodeur

An article by Adobe on responsive web design. 
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Avoid the Website Trap: New Thinking for Small Biz Websites

Published by Charles Brodeur

While 87% of small businesses have a website (Forrester), many of these businesses are being let down by inadequate tools. In response, online software startup BigTurns has a platform, a web-based application that completely replaces traditional web hosting with a fresh, business- oriented approach. BigTurns is the world’s first web hosting platform that automatically tracks and profiles visitors on your website, creating a complete picture of customer behavior. This empowers business owners to know their customers more intimately, make better business decisions and ultimately improve profits.
 

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Twelve Tips for the Checkout Design

Published by Charles Brodeur

Shopping online can be a great experience. You don’t have to leave the comfort of your home and you can quickly compare and read about all the competing products in order to pick the best one for you. But it can also be a little frustrating if the process isn’t designed correctly.

Looking around for that checkout link, having to fill out registration forms and then being told the product is out of stock isn’t going to make your day. Spend a little bit of time fine tuning your checkout process and polishing off the user experience and you’ll be rewarded with happier customers and more sales. Here are 12 useful tips to help you do just that.

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Untangling Small Biz eCommerce with Fresh Thinking

Published by Charles Brodeur

Last year over 10 million US small businesses were prioritizing eCommerce initiatives (Forrester), yet the eCommerce world remains a nightmare of confusion and complexity. It’s that nightmare that BigTurns puts to rest with it's all-in-one software, a web-based application that makes running an online store easy by bringing together all the tools that business owners need to succeed. In contrast to existing solutions, BigTurns completely replaces the traditional website-ecommerce pair with a holistic “online business” approach that puts the spotlight on understanding your customers and getting better results – whilst saving time and money.



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The Benefits of All-In-One

Published by Charles Brodeur

Last weekend I moved into a new house. In the usual flurry of last minute craziness, I managed to pack my stuff and get my furniture to the new house. Now I've got a list of things to do:   Read More

10 Questions You Need to Ask Your Web Designer

Published by Charles Brodeur

Are you wanting better performance from your online marketing? Is your website effective in generating the leads and sales? Here are 10 questions you should ask your marketing department / web designer.

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Cloud Computing at its Best

Published by Charles Brodeur

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Ending the Online Business Nightmare

Published by Charles Brodeur

Choosing the right software for your website is critical

 
Last year over 10 million US small businesses were prioritizing their online business(Forrester), yet managing it is still a nightmare of confusion and complexity. It’s that nightmare that BigTurns puts to rest with it's "Sales and marketing software for websites", a web-based application that makes setting up online easy with all the tools that business owners need to succeed. In contrast to existing solutions, BigTurns completely replaces traditional web hosting with a business-oriented approach that puts the spotlight on understanding your customers and getting better results – while saving time and money.

Marketing Trends and Specialized Systems Slow Business Down

Building an online business is hard work for small business owners. Modern trends in marketing toward blogging and email marketing simply highlight that business owners need more than a plain website. Web analytics, online shopping and lead management are also high on the list of priorities, but vendor selection is daunting and their approach specialized. “In many cases, business owners are working with a fistful of disconnected systems to manage their online business. That means they need to waste time importing and exporting data to keep the systems in sync,” BigTurns' Operations Manager Aidan Leonard says.

BigTurns - A One Stop Solution

BigTurns takes an integrated approach to online businesses with a results focused attitude. By incorporating website management, lead management, email marketing, online shopping, blogs, and business analytics, BigTurns is a one stop solution. Most importantly, BigTurns offers a customer centric vision of your website, with every feature integrated into a central customer database. This means businesses can automatically build customer profiles and track behavior across their online business, to make better decisions and improve profits.

Less Time, Less Money, Better Results

The result is that businesses are saving time and money while achieving more online. “We’ve got customers telling us that using BigTurns is saving them a day of work a week,” Leonard says. And while being able to access so many vital features of your business from a central console is a huge benefit for business owners, there’s a significant cost benefit too, according to Aidan. “You could spend 5 times as much for a solution comparable to BigTurns – and it would need to be custom built by programmers. Our customers are spending less money, and getting more.”

BigTurns runs inside any web browser with no downloads required, and no time consuming setup. The software will be offered on an affordable subscription basis comparable to current web hosting costs. Currently in private beta, you can request an invitation to use BigTurns for 30 days by going to www.BigTurns.com

BigTurns creates software to empower small business owners to take their business online with less fuss and better results. 

If you’d like more information on BigTurns, a live product demo or an interview with Charles Brodeur, please contact us here: http://www.bigturns.com/ecommerce/vancouverCanada/contactUs

Research Sources

Data Source: Forrester report: “Making Sense Of Hosted Commerce Platforms” – 44% of small businesses (roughly 24 million small businesses are operating in the USA) listed internet or ecommerce initiatives as a priority or critical priority.

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BigTurns Platform is More than a CMS (Content Management System)

Published by Charles Brodeur

BigTurns is an online business platform.  What’s an “online businesss” platform?  If you’ve not come across this concept before you probably talk about a CMS (content management system).  BigTurns platform at its most basic level is a CMS system, but it’s so much more…

What BigTurns does is take all the elements that a traditional online business needs to be successful and merge them into one holistic solution.  The elements that I’m talking about are CMS, e-commerce, email marketing, CRM, analytics and reporting. 

Typically a business will run all these systems separately in different environments.  By doing it all in one place will save you money, but having these fully integrated can make marketing so much more targeted and accountable.  Calculating ROI on email campaigns and affiliate schemes is so much easier and can done “out of the box”. 

The system also helps to build accurate profiles of your customers because every interaction they have with your website, whether it be completing a form or buying a product is recorded against their CRM record as can every email you have with them.  This means any member of staff can pick up that customer and at a glance can see exactly their history with the company.

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$5000 Grant Available to BC Small Business

Published by Charles Brodeur

The BC Government has a $5000 grant available to businesses in British Columbia looking to become more competitive in their market place. This grant has now expired.

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