Small business owners find this blog to be a great resource for sales and marketing strategies.

Email Marketing and Analytics for Ecommerce Websites

Published by Charles Brodeur

Email marketing has evolved dramatically over the past five years. Sophisticated marketing & analytics tools that were only available to enterprise clients are now available to SMBs. Ecommerce marketers now have the ability to send emails based on customer segments, transaction history, group memberships, and online behavior. However, it is a process of evolution to build your email marketing into a fully functioning Marketing Automation system. Read More

Who's Going To Write The Content for our Ecommerce Website?

Published by Charles Brodeur

Most ecommerce business owners today understand, content is critical for a solid marketing strategy. The importance of content in today’s marketing landscape is a big part of the reason that 90% of organizations employ content marketing. Unfortunately, the rush to adopt content marketing also means that many marketers are having trouble finding the time to create their own content. Even a basic set of product descriptions can take hours of time to plan, edit, revise, and distribute effectively; that’s without considering more sophisticated forms of content such as videos or technical details. To combat the challenge that adopting a content marketing strategy can present, inventive marketers have come up with ways to help them do more with less time. When it comes to effective content curation and creation today, there are four commonly-accepted strategies that most companies engage in: 1. hiring a marketing agency 2. using self-serve content platforms 3. working with a freelancer 4. bringing staff on board to deal with the challenge of content creation. Each approach has its own pros and cons; what works for one marketer may not be suitable for the next one. The key to succeeding with your content curation and creation strategy is to learn about the benefits and drawbacks of each different type and then make a decision about which one is best for your needs.  Read More

B2B Mobile Commerce Trends 2015

Published by Charles Brodeur

There is breaking news for B2B organizations that have not yet fully adopted mobile and online commerce. Companies that fail to respond to this change may experience a decline in revenues, market share, and profitability. Business and industrial customers are turning to mobile as a platform to conduct research, plan procurement strategies, and conduct business. They are quickly following the trend established in the consumer (B2C) world, in which mobile devices play a central role in connecting buyers with sellers. 




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Holiday Shopping Benchmark Report - Q4 2014

Published by Charles Brodeur

Mobile mattered more than ever this past holiday season. 

Mobile commerce went from being a necessary evil to an overnight game-changer. The merchants that got on board with mobile commerce reaped the benefits of the iOS and Android-armed shoppers. In addition to mobile sales and traffic figures, this report details holiday ecommerce benchmark survey results:   Read More

Responsive Web Design Best Practices

Published by Charles Brodeur

An article by Adobe on responsive web design. 
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Most popular Google AdWords Ad Sizes

Published by Charles Brodeur

Here's a list of the 14 Google AdWords ad formats and their share of impressions. 

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Marketing in a Digital World

Published by Charles Brodeur

Adobe published a great whitepaper on Marketing in a digital world.
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