Small business owners find this blog to be a great resource for sales and marketing strategies.

Holiday Shopping Benchmark Report - Q4 2014

Published by Charles Brodeur

Mobile mattered more than ever this past holiday season. 

Mobile commerce went from being a necessary evil to an overnight game-changer. The merchants that got on board with mobile commerce reaped the benefits of the iOS and Android-armed shoppers. In addition to mobile sales and traffic figures, this report details holiday ecommerce benchmark survey results:   Read More

2014 Revenue Conversion Report for Ecommerce

Published by Charles Brodeur

Compare your site against a group of sites in the Market Live report.  Read More

Conversion Rate Optimization - A Beginners Guide

Published by Charles Brodeur

This guide will walk you through the basics of Conversion Rate Optimization (CRO). You’ll find information that will help you improve the performance of your website, including: optimizing your landing pages and user experience, as well as the tools you’ll need to be successful.

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The Six Page Views of The Shopping Cart

Published by Charles Brodeur

When you are building an eCommerce site there are so many things to think about.  You need a website, a customer database, credit card processing, marketing, Inventory management, reporting, and the list goes on. Sometimes there are just too many things to think about. That's why it's good to have a list.  Building a "to do" list and checking it off is the best way I know how to get through the multitude of tasks when starting a new venture like an ecommerce site.

For the purpose of this article we are going to focus on the Six Page Views of a typical ecommerce shopping cart. This list is a great check list for designers and integrators looking to set up an ecommerce site.  Each one of the six views is equally important in that each page view is one stage in the conversion path or sales funnel.  If any one of the six page views is broken then you have a problem and the orders will slow or worse stop.

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Three Steps to eCommerce Success

Published by Charles Brodeur

Starting an eCommerce business is becoming easier by the day. More business owners are looking to expand their online efforts to include eCommerce and build a true online business. Unfortunately, this presents a large set of challenges, not least of which is the threat of larger, better funded competitors online.

Thankfully, the key to successful eCommerce isn’t complicated. By planning ahead and considering your goals and your audience you will greatly increase your chances of success. Here’s three simple ways to make your online shop stand out from the crowd.

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Nine Common Mistakes Retail Stores Make Online

Published by Charles Brodeur

Sure, your web store looks just great and you have a right to be proud of it. But did you ever sit with a focus group to see what problems they had with it? Did you ever have top web site designers analyze it to find its hidden flaws? Have you listened to dozens of eTailers describe in detail how they vastly improved their online sales and conversion rates just by making basic design changes that eliminated the most common web site design faux pas?

Online retailing is expected to return to double-digit growth this year, and the web merchants that enhance their web site design and usability early in the year will lead the way. The growth will be achieved by avoiding the most common web site design and usability mistakes that cause shoppers to abandon the retail sites and result in an average conversion rate of just 3%.

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Top 10 Email Marketing Must Haves

Published by Charles Brodeur

At BigTurns, we provide the software for all businesses to easily create, send, and track their email marketing campaigns. But we don’t stop there. We have an amazing technical support department to help you every step of the way, Account Managers to make sure your campaign begins with a bang and stays successful, and a product that is very easy to use. As much as you want your business to succeed, we want to help your business succeed.  Read More

The Holy Grail of Web Analytics Custom Reporting

Published by Charles Brodeur

For those of you who love to wade through the plethora of standard reports offered by Google Analytics and spend hours mulling over reams of data trying to find that elusive key metric please feel free to skip this article.

However, if like most of us you want quick access to key web analytics custom reporting data and your boss (and his boss!) are breathing down your neck then look no further than the superb blog post written by the outstanding Avinash Kaushik over at Google. Read More

The 4Cs Strategy to Marketing Online

Published by Charles Brodeur

Content is the basis for all marketing online. Content creates credibility.  Credibility leads to conversion. And conversion leads to new customers. Read the 4Cs formula  Read More

Create Subject Lines for Results

Published by Charles Brodeur

Fifty characters could be all that stands between you and the success of your next email campaign. Why? Because 50 characters is all the space you have in a typical subject line – to catch the attention of your reader, entice them to open your email and take action. With so much at stake, marketers need a quick and proven reference tool for developing subject lines that get the desired
result: opened emails.

Let these rules be your guide.

Rule 1: Read the Newspaper

If you want to develop subject lines that result in higher open rates, pick up your local paper. Headlines usually highlight a story’s most important point with brevity, while taking the audience into consideration. Use that approach to make your subject lines short and intriguing enough to compel your subscribers toread your emails.

Subject lines should clearly state what your readers can expect from your email, what’s in it for them and what you want them to do as a result of the email. And your subject line must stand out from others in your customers’ crowded inbox in the most relevant way. Emulating the headlines from newspapers can be a good starting point in the development of subject lines.

Rule 2: Focus on the Objective

What is the objective, or end goal, of your email marketing program? In most cases your end goal is not necessarily high open rates, but rather to have subscribers take a specific and measurable
action. Determine what that one action is, and make sure your subject line will achieve your objective. For instance, if your goal is for recipients to purchase from your online store, don’t use a subject line that is informational in nature. Instead, use a clear call-to-action that emphasizes their opportunity to make a “must have” purchase.

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