Small business owners find this blog to be a great resource for sales and marketing strategies.

Top 10 Email Marketing Must Haves

Published by Charles Brodeur

At BigTurns, we provide the software for all businesses to easily create, send, and track their email marketing campaigns. But we don’t stop there. We have an amazing technical support department to help you every step of the way, Account Managers to make sure your campaign begins with a bang and stays successful, and a product that is very easy to use. As much as you want your business to succeed, we want to help your business succeed.  Read More

Google's Email for Business

Published by Charles Brodeur

One of the most important things to keep a grip on when you run a business is the overheads.  It’s so easy to let the cost of the “basics” mount up and start effecting your bottom line. We are going to outline how I first launched my office on a total shoestring but through being a bit savvy made sure that I didn’t compromise on any of the basics.

So in truth this post is half about me being a bit savvy and the half about me having made mistakes that hopefully I can now stop you making.



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The Holy Grail of Web Analytics Custom Reporting

Published by Charles Brodeur

For those of you who love to wade through the plethora of standard reports offered by Google Analytics and spend hours mulling over reams of data trying to find that elusive key metric please feel free to skip this article.

However, if like most of us you want quick access to key web analytics custom reporting data and your boss (and his boss!) are breathing down your neck then look no further than the superb blog post written by the outstanding Avinash Kaushik over at Google. Read More

The 4Cs Strategy to Marketing Online

Published by Charles Brodeur

Content is the basis for all marketing online. Content creates credibility.  Credibility leads to conversion. And conversion leads to new customers. Read the 4Cs formula  Read More

Email Marketing Analytics

Published by Charles Brodeur

CONDUCTING AN EMAIL MARKETING REVIEW

Here's a wealth of hints, tricks and suggestions on how to increase the effectiveness of your email marketing programs. Before you start, however, it might make sense to get a good picture of where your campaigns are today by conducting an email marketing review. This review should include an analysis of key performance metrics, a look at any recipient feedback or surveys, a review of your website analytics, a comparison against internal and relevant external benchmarks and a review of your creative and content.

Once this is complete, you can use what you’ve learned to map out an improvement plan for your email marketing programs using the information in the guide. The steps for an Email Marketing Review are listed below.

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Cloud Computing Simplified

Published by Charles Brodeur

Cloud computing is the next generation of hosting websites and software for business. It feels as if the cloud is mentioned everywhere and anywhere these days.  But do you know what it is and what it really means? Read More

Ending the Online Business Nightmare

Published by Charles Brodeur

Choosing the right software for your website is critical

 
Last year over 10 million US small businesses were prioritizing their online business(Forrester), yet managing it is still a nightmare of confusion and complexity. It’s that nightmare that BigTurns puts to rest with it's "Sales and marketing software for websites", a web-based application that makes setting up online easy with all the tools that business owners need to succeed. In contrast to existing solutions, BigTurns completely replaces traditional web hosting with a business-oriented approach that puts the spotlight on understanding your customers and getting better results – while saving time and money.

Marketing Trends and Specialized Systems Slow Business Down

Building an online business is hard work for small business owners. Modern trends in marketing toward blogging and email marketing simply highlight that business owners need more than a plain website. Web analytics, online shopping and lead management are also high on the list of priorities, but vendor selection is daunting and their approach specialized. “In many cases, business owners are working with a fistful of disconnected systems to manage their online business. That means they need to waste time importing and exporting data to keep the systems in sync,” BigTurns' Operations Manager Aidan Leonard says.

BigTurns - A One Stop Solution

BigTurns takes an integrated approach to online businesses with a results focused attitude. By incorporating website management, lead management, email marketing, online shopping, blogs, and business analytics, BigTurns is a one stop solution. Most importantly, BigTurns offers a customer centric vision of your website, with every feature integrated into a central customer database. This means businesses can automatically build customer profiles and track behavior across their online business, to make better decisions and improve profits.

Less Time, Less Money, Better Results

The result is that businesses are saving time and money while achieving more online. “We’ve got customers telling us that using BigTurns is saving them a day of work a week,” Leonard says. And while being able to access so many vital features of your business from a central console is a huge benefit for business owners, there’s a significant cost benefit too, according to Aidan. “You could spend 5 times as much for a solution comparable to BigTurns – and it would need to be custom built by programmers. Our customers are spending less money, and getting more.”

BigTurns runs inside any web browser with no downloads required, and no time consuming setup. The software will be offered on an affordable subscription basis comparable to current web hosting costs. Currently in private beta, you can request an invitation to use BigTurns for 30 days by going to www.BigTurns.com

BigTurns creates software to empower small business owners to take their business online with less fuss and better results. 

If you’d like more information on BigTurns, a live product demo or an interview with Charles Brodeur, please contact us here: http://www.bigturns.com/ecommerce/vancouverCanada/contactUs

Research Sources

Data Source: Forrester report: “Making Sense Of Hosted Commerce Platforms” – 44% of small businesses (roughly 24 million small businesses are operating in the USA) listed internet or ecommerce initiatives as a priority or critical priority.

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BigTurns Platform is More than a CMS (Content Management System)

Published by Charles Brodeur

BigTurns is an online business platform.  What’s an “online businesss” platform?  If you’ve not come across this concept before you probably talk about a CMS (content management system).  BigTurns platform at its most basic level is a CMS system, but it’s so much more…

What BigTurns does is take all the elements that a traditional online business needs to be successful and merge them into one holistic solution.  The elements that I’m talking about are CMS, e-commerce, email marketing, CRM, analytics and reporting. 

Typically a business will run all these systems separately in different environments.  By doing it all in one place will save you money, but having these fully integrated can make marketing so much more targeted and accountable.  Calculating ROI on email campaigns and affiliate schemes is so much easier and can done “out of the box”. 

The system also helps to build accurate profiles of your customers because every interaction they have with your website, whether it be completing a form or buying a product is recorded against their CRM record as can every email you have with them.  This means any member of staff can pick up that customer and at a glance can see exactly their history with the company.

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Relevant Content In Email Marketing

Published by Charles Brodeur

Relevance is the right content sent to the right audience, which results in high response rates, delivery rates and reader engagement. Advances in email list management software and customers’ increasing willingness to provide specific information about their preferences mean that email marketers can now use sophisticated segmentation in email campaigns to tailor messaging to be more relevant than ever.



Now, marketers can provide different messages to many different segments of their database, using all sorts of factors that affect buying behavior. This procedure, called segmenting, allows you to create a series of highly-focused mailing lists without having to re-enter the data every time or require subscribers to sign up for many different mailing lists in order to get the email they really want. Read More

$5000 Grant Available to BC Small Business

Published by Charles Brodeur

The BC Government has a $5000 grant available to businesses in British Columbia looking to become more competitive in their market place. This grant has now expired.

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