Small business owners find this blog to be a great resource for sales and marketing strategies.

Avoid the Website Trap: New Thinking for Small Biz Websites

Published by Charles Brodeur

While 87% of small businesses have a website (Forrester), many of these businesses are being let down by inadequate tools. In response, online software startup BigTurns has a platform, a web-based application that completely replaces traditional web hosting with a fresh, business- oriented approach. BigTurns is the world’s first web hosting platform that automatically tracks and profiles visitors on your website, creating a complete picture of customer behavior. This empowers business owners to know their customers more intimately, make better business decisions and ultimately improve profits.
 

 Read More

Google for Small Business

Published by Charles Brodeur

Google is the market leader in online search and is becoming the market leader in FREE tools for small business. Watch the presentation on how to get started with Google. Read More

Twelve Tips for the Checkout Design

Published by Charles Brodeur

Shopping online can be a great experience. You don’t have to leave the comfort of your home and you can quickly compare and read about all the competing products in order to pick the best one for you. But it can also be a little frustrating if the process isn’t designed correctly.

Looking around for that checkout link, having to fill out registration forms and then being told the product is out of stock isn’t going to make your day. Spend a little bit of time fine tuning your checkout process and polishing off the user experience and you’ll be rewarded with happier customers and more sales. Here are 12 useful tips to help you do just that.

 Read More

Untangling Small Biz eCommerce with Fresh Thinking

Published by Charles Brodeur

Last year over 10 million US small businesses were prioritizing eCommerce initiatives (Forrester), yet the eCommerce world remains a nightmare of confusion and complexity. It’s that nightmare that BigTurns puts to rest with it's all-in-one software, a web-based application that makes running an online store easy by bringing together all the tools that business owners need to succeed. In contrast to existing solutions, BigTurns completely replaces the traditional website-ecommerce pair with a holistic “online business” approach that puts the spotlight on understanding your customers and getting better results – whilst saving time and money.



 Read More

The Benefits of All-In-One

Published by Charles Brodeur

Last weekend I moved into a new house. In the usual flurry of last minute craziness, I managed to pack my stuff and get my furniture to the new house. Now I've got a list of things to do:   Read More

10 Questions You Need to Ask Your Web Designer

Published by Charles Brodeur

Are you wanting better performance from your online marketing? Is your website effective in generating the leads and sales? Here are 10 questions you should ask your marketing department / web designer.

 Read More

Three Steps to eCommerce Success

Published by Charles Brodeur

Starting an eCommerce business is becoming easier by the day. More business owners are looking to expand their online efforts to include eCommerce and build a true online business. Unfortunately, this presents a large set of challenges, not least of which is the threat of larger, better funded competitors online.

Thankfully, the key to successful eCommerce isn’t complicated. By planning ahead and considering your goals and your audience you will greatly increase your chances of success. Here’s three simple ways to make your online shop stand out from the crowd.

 Read More

Nine Common Mistakes Retail Stores Make Online

Published by Charles Brodeur

Sure, your web store looks just great and you have a right to be proud of it. But did you ever sit with a focus group to see what problems they had with it? Did you ever have top web site designers analyze it to find its hidden flaws? Have you listened to dozens of eTailers describe in detail how they vastly improved their online sales and conversion rates just by making basic design changes that eliminated the most common web site design faux pas?

Online retailing is expected to return to double-digit growth this year, and the web merchants that enhance their web site design and usability early in the year will lead the way. The growth will be achieved by avoiding the most common web site design and usability mistakes that cause shoppers to abandon the retail sites and result in an average conversion rate of just 3%.

 Read More

Small Business "Like" Facebook

Published by Charles Brodeur

With over 800 million registered users, Facebook is considered a marketing goldmine for entrepreneurs looking to communicate with customers and reach prospects. Read More

Cloud Computing at its Best

Published by Charles Brodeur

 Read More

About the Author

Search the Blog

Subscribe

Share



Recent Posts


Categories


Tags


Linked IN Associations








Tag List