Small business owners find this blog to be a great resource for sales and marketing strategies.

Shipping Policies and Shopping Cart Abandonment

Published by Charles Brodeur

To provide perspective for retailers on consumer behavior in today’s fluid shopping culture, UPS commissioned this research with comScore for the third consecutive year. The opportunity and the challenges are here in equal measure for today’s retailer. Consumers continue to gravitate to Internet channels as desktop retail e-commerce reached $211 billion in 2013, up +13% year/year. Mobile or m-commerce is growing and now accounts for 11% of retail e-commerce as of 1Q14. Read More

2014 Revenue Conversion Report for Ecommerce

Published by Charles Brodeur

Compare your site against a group of sites in the Market Live report.  Read More

Responsive Web Design Best Practices

Published by Charles Brodeur

An article by Adobe on responsive web design. 
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Most popular Google AdWords Ad Sizes

Published by Charles Brodeur

Here's a list of the 14 Google AdWords ad formats and their share of impressions. 

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Email Marketing Guide by Adobe

Published by Charles Brodeur

Today’s consumers respond differently to email. They prefer to first read them on their smartphones and then perform follow-up activities, like purchases, on their tablet or laptop. And they expect emails to be visually attractive and easy to read on each device.

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Conversion Rate Optimization - A Beginners Guide

Published by Charles Brodeur

This guide will walk you through the basics of Conversion Rate Optimization (CRO). You’ll find information that will help you improve the performance of your website, including: optimizing your landing pages and user experience, as well as the tools you’ll need to be successful.

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Profit Driven Marketing Model

Published by Charles Brodeur

Profit-driven marketing is about tackling traditional marketing challenges with a mathematical approach.  Once you find the marketing formula that generates a positive ROI you need to spend more to make more.
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Mobile Consumer Survey Results

Published by Charles Brodeur

In March 2014, Adobe surveyed about 3,050 mobile users to learn which mobile devices they use, how they interact with websites and applications, the activities they engage in on their mobile devices, and how they are adopting innovations in mobile.
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Marketing in a Digital World

Published by Charles Brodeur

Adobe published a great whitepaper on Marketing in a digital world.
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The Six Page Views of The Shopping Cart

Published by Charles Brodeur

When you are building an eCommerce site there are so many things to think about.  You need a website, a customer database, credit card processing, marketing, Inventory management, reporting, and the list goes on. Sometimes there are just too many things to think about. That's why it's good to have a list.  Building a "to do" list and checking it off is the best way I know how to get through the multitude of tasks when starting a new venture like an ecommerce site.

For the purpose of this article we are going to focus on the Six Page Views of a typical ecommerce shopping cart. This list is a great check list for designers and integrators looking to set up an ecommerce site.  Each one of the six views is equally important in that each page view is one stage in the conversion path or sales funnel.  If any one of the six page views is broken then you have a problem and the orders will slow or worse stop.

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