Small business owners find this blog to be a great resource for sales and marketing strategies.

A Solid eCommerce Strategy is the Key to Success

Published by Charles Brodeur

Attention Deficit Disorder (ADD) is a constant battle online. I call it "Shiny Object Syndrome". It is so easy to lose focus these days and bounce from one great idea to the next before we have fully executed on the first great idea.

That's why we need a plan that follows a the path to success. 

Decades ago, business owners had it easy - they weren't dealing with the rapid and volatile change we deal with today.There was a strategic, focused way of managing a businesses that you may remember - the 4 P's.

The 4 P's, aka the "Marketing Mix", is a combination of four marketing ingredients that you must constantly balance and control when running your business.

The 4 P's are still relevant today, and we have a bit of an update to applying them to the eCommerce Business:

 Read More

Ways to optimize your Online Shop

Published by Paul Pyrlik

The year 2010 should be used to optimize your existing eCommerce Platform. Many Online Shops I see out there have enormous potentials for improvement. Some of them can't be implemented easily, e.g. Clean URLs (URLs which just reveal their resource, but not their technology) - here you are often limited by the technology and platform you use. However, there are many things you can do in the field of technical Search Engine Optimization (SEO). For this purpose one option would be to create a whole new template to get started. You can overhaul the GUI (graphical user interface) and optimize the template for all the search engines like Google and Yahoo. What needs to be done for this can be listed quickly:
 Read More

6 Ways to Build Links

Published by Paul Pyrlik

Google and other search engines such as Yahoo! or Bing use software programs called "Search Engine Spiders” to search the Web for content "relevant" sites. These spiders travel across links, then index and rank the web sites. Their rankings can be then seen on search engine result pages.

To be listed on top of the search engine pages it is critical to establish "relevant" link relationships, building both outbound and inbound links to your site. To help being ranked as high as possible it's necessary to build as many "relevant"  links as possible.

The more "relevant" links you have the greater your chances will be to attract more visitors. It's an easy and very effective formula to boost traffic to your web site while it's also one of the least expensive ways.

 Read More

5 Steps to SEO On Page Set Up

Published by Charles Brodeur

Ever wonder if the basics from grade school would come in handy in your business life?

Getting your website ranked best in internet search results uses all of that knowledge. Search engine results are based on those science, math and English courses. Internet technology is the science that allows "spiders" to comb the "web" for data applicable to a search inquiry. Search engines have unique mathematical algorithms that formulate your website's relevance to that inquiry. Finally, your English lesson is where writing the copy on your website can help tie all of that together for best results. In the following, you will get valuable tips on creating titles, copywriting advice, using graphics, and keywords to better place your website in search rankings.

 Read More

About Sales and Marketing Automation

Published by Charles Brodeur

This is the first Post for The eCommerce Blog from Sales and Marketing Automation. 

Our mission with this blog is to promote eCommerce Best Practices to Small business owners. We will be including topics that relate to building eCommerce Sites, marketing eCommerce Sites and managing eCommerce Sites.

We are not sure where this journey will take us but the general direction we are going to set out on is to expose the tricks that make successful sites sell.

We will discuss topics like eCommerce Technology, SAAS, Email Marketing, Internet Marketing, Blogging, Content, Conversion, Customer Automation, and more.

I will be the main contributor to the blog postings, and all of our contributors will some how be related to BigTurns Business Systems, an eCommerce Consulting Company with an eCommerce Platform for sale and a team of eCommerce Consultants.

I Hope you like it.  Read More

About the Author

Search the Blog

Subscribe

Share



Recent Posts


Categories


Tags


Linked IN Associations








Tag List