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Single vs. multi-currency Online Stores

Published by Paul Pyrlik

When you are setting up an online store you should consider in which currency you charge your customers. Either you accept only one currency or you offer your customers the opportunity to choose from different currencies. In this article some of the of the Pros and Cons of single and multi-currency stores are discussed.

Single-currency Store

  • Allow anyone around the world to purchase - but in your currency.
  • The customer's bank takes care of the currency conversion.
  • Are easy to set up - one payment gateway, one set of prices, one set of shipping options.
Here's an example: You set up your store on a xyz.com site. Every visitor on that URL will be shown US product prices, US shipping options, US tax codes an so on. The visitors will be charged in US dollars via the payment gateway that is assigned to the USA.

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Setting up the eCommerce Platform

Published by Charles Brodeur

About 4 years ago, we were looking into starting a new business, online. As an accomplished businessman we started thinking about what we were going to need to be successful. A website was the obvious starting point. It had to be easy enough to add and change content - because websites live or die on the basis of fresh, useful content.

Next - we needed a way to manage leads and customers. You need to be able to react quickly to new leads and follow up on old ones. Then, marketing. Email marketing to be precise. A permission based list of people who are receptive to hear your message is priceless. And don't forget - online shopping. Selling online is the most important function we needed to do.  We wanted to process orders 24 hours a day.

That's a basic list. There's more, like community forums, affiliate programs, blogs and so forth. But let's keep it simple, ok?

So, checklist in hand (we are pretty organized kinda guys) we went looking for something to do all this and we found Content Management Systems, and Customer Relationship Management systems, and Shopping carts, and Email Marketing Solutions, and Site Analytics. So we signed up to all these services and downloaded what we needed to download.

OK great, we thought, let's get started!....Or not.

We got frustrated. Because running any business is a little like racing a car. You've got to push hard, stay ahead of the pack and be smart about how you race. But our  problem wasn't that we couldn't race. We were wasting our time trying to build the nice, fast car.

The other problem was we found ourselves spending a lot of time trying to keep all his separate systems in sync. And more than once we forgot one of the five or six log in details we were supposed to remember.

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About Sales and Marketing Automation

Published by Charles Brodeur

This is the first Post for The eCommerce Blog from Sales and Marketing Automation. 

Our mission with this blog is to promote eCommerce Best Practices to Small business owners. We will be including topics that relate to building eCommerce Sites, marketing eCommerce Sites and managing eCommerce Sites.

We are not sure where this journey will take us but the general direction we are going to set out on is to expose the tricks that make successful sites sell.

We will discuss topics like eCommerce Technology, SAAS, Email Marketing, Internet Marketing, Blogging, Content, Conversion, Customer Automation, and more.

I will be the main contributor to the blog postings, and all of our contributors will some how be related to BigTurns Business Systems, an eCommerce Consulting Company with an eCommerce Platform for sale and a team of eCommerce Consultants.

I Hope you like it.  Read More

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